How do smartphones enable the use of mobile applications?
Before we get into the details, let us first understand what exactly mobile apps are.
A mobile app is a computer program designed to run on smartphones, tablets, and other mobile devices.
These apps are usually available through app distribution platforms like Apple Store, Google Play, Windows Phone Store, Blackberry App World, etc. Users can download the desired applications from these platforms to the target device.
Applications make it easy to access information. Instead of going to a browser to get information, finding it using an app is easier and more convenient. This is also important as people spend more time on their phones and tablets than they do on their desktop computers. It’s important to note that they spend this time on mobile apps rather than mobile browsing.
One of the triggers for this increase is the easy accessibility of high-speed Internet. It is one of the most readily available facilities and is provided by almost all service providers. Because of this, consumers are spending more time on apps than ever before. Over the past two years, the rapid rise of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more engaging and sophisticated apps to capture their attention. .
Almost every professional and student today carries a smartphone. Your usage can range from emailing colleagues or texting family and friends. Other than that, apps are also being used to find information and get entertained. This is all due to smartphones that allow the use of mobile applications. Almost everyone navigates more through the 3.5-inch screen than their computer screens.
When looked at closely, it showed that people use their smartphones beyond calls, emails, and text messages. They use more apps, which clearly indicates that apps dominate. Users spend, on average, 82% of their mobile minutes with apps and just 18% with web browsers. They download around 40 apps on their phones (out of over a million available) and regularly use around 15.
The popularity of mobile applications has been increasing as their use has become more and more widespread among mobile phone users. A May 2012 come score study reported that during the prior quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively. In addition, the researchers also found that mobile app usage is strongly correlated with user context and is dependent on the user’s location and time of day.
To conclude, one thing is clear: the applications have won and the mobile browser is in the background. Now, every company in the world, including Google, is adapting to that reality.