Is online radio the best way to go into business and make a name for yourself?
The other day, I was talking to the manager of a radio station, as I had come to meet with him about the execution of a possible business innovation radio program, and I had a good “entrance” because I knew the owner of the station . When we started talking, I realized that there really aren’t many options for someone wanting to start a new radio show. There is a lot of competition, fewer and fewer radio stations, and everyone is concentrating on the most lucrative markets, not on sub-formats that may or may not have been decent options before the internet, social media, and cable TV that carries a lot of money. amount of time for the average consumer.
Of course, if someone makes a name for themselves and is already a star personality, then they might stumble upon a decent radio show for a talk show. Many of the best radio fans for talk radio are unionized, and as radio stations try to cut costs, just like newspapers and magazines, they are more likely to allow a syndication to run on their airwaves. radio because it also has decent national advertisers. The radio station needs to make money, and they have to go with what works, trying new things is dangerous, especially for a radio station that is just trying to keep its head above water and stay in the dark.
In any case, the offer they made was not that great, but then again, it would be new to the radio and therefore offering me the world and a contract with no guarantees is too much commercial risk. There are other options, and it has been said that online radio is actually a better way to reach people because people these days always have a mobile device with them and can listen to the radio broadcast, simply by loading an app on one of the online radio stations. websites.
Also, if you are in a subtopic niche, you can gather listeners from all over the country and the world, not just your local area, which means you could have a dynamic set of listeners pretty quickly, that is, if you were good. , and developed a quick following, and allowed his notoriety to go viral with friends of friends on social media.
So is online radio the best way to get into business? Is it the best way to make a name for yourself, even if you don’t have years of radio experience? Admit it, you have to get the experience somewhere, and online radio is probably much better simply because it has a longer lifespan. People can listen to it anytime in the future, they can download each episode, and you can tag whatever you were talking about by making it available through keywords and searches.
So yes, online radio has its advantages, and I thought you should know. Consider all of this and think about it.
