Complete Guide to Controlling Your Ecommerce Site Bounce Rate
A small bounce rate is quite normal. But, when your site experiences it higher, it’s scary. Obviously you are losing a considerable number of visitors who might otherwise have stayed and asked for something. So what is causing them to leave your site so soon, that is, in 5 seconds? Yes, a bounced visitor is someone who has left the site within 5 seconds of visiting it without going to any other page or pages. For this reason, bounce rate is considered by retailers to be one of the main success metrics. The smaller it is, the better.
In addition, Google also takes the bounce rate as a parameter to rank the site and therefore a higher rate can cause your site to fall in search engine results. Consequently, a rising bounce rate is a red flag for ecommerce merchants. There are many effective ways to keep it in check and push visitors further up your site’s conversion funnel. Are here.
Optimize the position of each CTA (Call-to-action)
The only thing that can take a visitor from any of the web pages to the point of payment is a call-to-action or call-to-action tab. So, check if your site’s calls to action are properly placed in the most obvious places that visitors can instantly see and make payment decisions. Also, you need to optimize the CTA place to help visitors know who you are, what products you have, etc. Put up wacky slogans and descriptions. Make the CTA tab eye-catching and vivid. In every way, make the CTA honest and compelling.
Maximize loading speed
Isn’t it obvious that your website has more bounced customers because it loads slowly? Visitors expect a site to load in a couple of seconds and therefore will immediately go back and switch to whatever other site shows up in search engine results if it loads too late. Find out the root causes of your slower loading speed such as heavy images, more scripts, increased HTTP requests, etc. With the help of your ecommerce developer, optimize them for unhindered speed.
Work on content
Sometimes visitors leave because they don’t get clearer information or the ideal description they wanted. Also, they won’t read too much. Review and edit your content, keep it accurate, and make it as useful as possible for your target buyers.
Put things that attract visitors
Another useful way to check bounce rates is to engage your visitors in the first place. Place a provocative banner on the landing page, use an attractive title, display your reference products in packages, place videos, and do whatever it takes to capture the interests of visitors. Putting interactive elements on the landing page would prompt them to click through to check out the products.
Oversimplify site navigation.
The better your visitors understand your site’s navigation path, the more likely they are to stick around. Right after visiting your site, they should be able to understand where the menu is, how to search for a product, where to click to order, and everything else about navigation.
Put your best offers in the visible area of the page.
You can play on the notion of urgency to hook your visitors. Put the best offers with a time limit on the banner or in the upper area of your home page that is visible to everyone, even before scrolling down. Showing limited-time offers can lead many customers to your website spontaneously because many will think about losing the offer soon and therefore proceed to buy.
Bounce rate is inevitably a misleading Key Performance Indicator (KPI) that indicates how your website is performing to grab the attention of visitors. Following these tips above will help narrow it down a lot, as they will be presented to you below, prioritizing visitor behavior that causes them to leave a site.
