Your marketing plan is a tactic in your strategy
Every company needs to have a strategy as a base on which it is built. Achieving your trading strategy requires you to follow a collection of tactics. A solid marketing plan is necessarily a tactic of any business strategy. The purpose of the marketing plan is to establish how you intend to approach your target market and familiarize them with your services. Through this familiarization process, you convert prospects into customers, which increases business revenue. Let’s explore some ideas on how a marketing plan is one of the tactics of your business strategy.
1. Create a marketing plan that “plays” your strengths.
If you’re an excellent speaker and love to do it, that should be an important component of your marketing plan. Similarly for writing, radio, networking, social media or writing your website. Whatever his strengths, focus your marketing plan on those activities.
2. Know your target market.
To decide on the best marketing plan for your business, you must have a clearly delineated target market. How can you locate and access your market if you haven’t clearly identified them? Without knowing who they are, you cannot decide the how of your marketing plan.
3. Search for “groups” of your target market and find out how to access those groups.
Instead of attending general networking events, think about things like trade associations, specialty clubs, or specific groups. Where does your target market congregate or go to get information and socialize? Most business owners approach their marketing efforts too broadly. Where can you locate target-rich groups of prospects who are likely to need your services?
4. Have commercial material and professional marketing writings.
Make sure your business materials are top-notch and that you have everything you need for every stage of the marketing and sales process. Be prepared with great marketing materials. You want to always be able to professionally answer the question “Do you have more information about your business?”
5. Understand what your target market is looking for and offer it.
You must have a thorough understanding of any market you want to capture, and this includes knowing the results they want most. In fact, this information is the heart of your marketing plan. What do they want and how exactly is that provided? If you want to be the go-to person for the particular problem you solve, your solution should be the preferred one. To achieve that, you need to fully understand what your market wants.
6. Clearly describe your business, who you are and what you do.
Prospects should be able to understand your business, how you work, your services, your background, and how you have helped others. They won’t buy what they don’t understand. If they have questions, they will often continue to search for a provider instead of asking those questions. You need to make sure there are no impediments for a prospect to become a customer.
Think of your marketing plan as a tactic in your business strategy. Consistently work on your marketing plan as you work on your strategy.
