The Ed Hardy Apparel Story
What do Snoop Dogg and Sylvester Stallone have in common? Unfortunately, it’s not a hot new musical collaboration. It is a new line from a fashion designer. It doesn’t work for Dolce and Gabbana, Burberry or Chanel, it’s Ed Hardy clothes, a new and original line by Christian Audigier.
Legendary tattoo artist Don Ed Hardy is the namesake of this unique clothing brand. His Japanese and American style of work is idolized around the world, and in many tattoo circles he is referred to as “The Godfather of Modern Tattoo”.
Christian Audigier saw a fantastic marketing opportunity in Hardy’s tattoos. He approached Hardy in 2004 with an idea for a clothing line based on his artistic style. Hardy, knowing that Audigier had already designed for companies such as Urban Outfitters, Diesel and Von Dutch, knew that his work would be in good hands, so he granted the license.
The line quickly became a worldwide hit, but no group embraced Ed Hardy’s clothing more than the Hollywood celebrity ensemble. Both Snoop Dogg and Sylvester Stallone often sport the Ed Hardy brand. In fact, both Stallone and Snoop have visited Audigier’s warehouse and home.
Audigier’s unique networking style certainly has a large part of why it is so successful in business. He even has a “celebrity gallery” section on his official site that has literally dozens of photos of him with the hottest celebrities. It ends up being very lucrative to give away free merchandise to celebrities, as the amount of exposure they receive is very significant. It is also much cheaper than paying thousands of dollars for the same celebrities to star in an ad campaign.
However, this line is not just for Hollywood. With tops starting at $ 57- $ 64, it’s actually quite affordable when it comes to designer ranges. It’s also good to know that when you buy Ed Hardy clothes you are buying an item that will stand the test of time, because when a line has been designed around a tattoo style that has been in vogue for decades, it’s hard to imagine what happens. in fashion soon.
