How to sell cybersecurity solutions successfully?
Cybercrimes are costing businesses billions of dollars every year. According to an IBM report, the loss from cyber attacks will reach 10.5 trillion by the year 2025. The high financial stakes are driving businesses to invest in cybersecurity solutions. This is a great opportunity for marketing firms to sell their cybersecurity solutions.
If you’re a vendor who wants to sell cybersecurity solutions successfully, the following steps will help you lay the groundwork for a successful cybersecurity marketing strategy.
1. Address Client’s Concern
Even though most businesses need cybersecurity solutions, they hesitate to invest in a meager IT budget. Some organizations have a limited budget and others believe that having anti-virus software or firewall is enough to protect their business networks.
It’s the job of cybersecurity marketers to educate their clients. Tell them that it’s more of an investment that will protect their businesses in the future. It’s better to invest some money in cybersecurity solutions than to lose your whole business to hackers.
Moreover, educate them on the latest cyber attacks and what techniques hackers used to pass through the traditional security systems. Once you have convinced them, it becomes easier to sell cybersecurity solutions to these businesses.
2. Use Certificates to Build Credibility
Trust is the major factor behind a successful B2B relationship. When you get in touch with CISO executive networks or other businesses that need cybersecurity solutions, they evaluate your skills before hiring you.
One of the best ways to win the trust of your clients is by providing them with professional cybersecurity certificates. Such certificates make you look more credible and trustworthy. Some of the most useful cybersecurity certificates are:
- Certified Ethical Hacker Certification (CEHC)
- GIAC Security Essentials Certification (GSEC)
- ISACA’s Certified in the Governance of Enterprise IT (CGEIT)
- Certified Cloud Security Professional (CCSP)
- ISACA’s Certified Information Security Manager (CISM)
- Engage With Your Website Visitors
Most of the people who visit your website are interested in cybersecurity solutions somehow. You can collect your site visitors’ data such as their names, email addresses, or phone numbers. Once you have gathered data, you can run a successful email campaign to grow your cybersecurity business.
When sending them emails, make sure you send customized messages addressing everyone personally. Use personalized content and CTAs pushing them to take an action. This is one of the most useful cybersecurity marketing strategies. It will help you sell cybersecurity solutions to more clients in a short time.
Do You Want to Sell Cybersecurity Solutions?
If you’re a cybersecurity professional, know that is no such one-size-fits-all marketing formula. You need a combination of the right marketing strategy as well as the right channels to convey your message to potential clients.
If you want to sell cybersecurity solutions, you can join the best cybersecurity marketing platforms to get access to cybersecurity practitioners. By registering on such platforms, you can connect with the relevant CISO officers, CIOs, and tech security officers. Ask them about their cybersecurity needs, present your portfolio and gain their trust with your skills and qualifications.
