How to become a corporate videographer
They say a picture is worth a thousand words and if so then a moving picture is worth more than this. If you have been searching for a flawless career where your job is focused on capturing stunning events and transforming them into quality visual products, then videography is for you.
What a corporate videographer does
This is the art and science of capturing images on electronic media and using them to educate, promote, or launch products for a specific client. As an expert, your work will revolve around the marketing of products and services of different companies or organizations through moving images.
But that is not all; You are also expected to conceptualize a story to ensure viewers get a clear picture of your goals. More importantly, you must work with your client at every stage to keep your production relevant and on time. This will determine the achievement of the objectives set at the beginning of the project.
Excel in video production
To make a mark in videography, you need a bachelor’s degree in film or video production. There are colleges that also offer diplomas in production, 3D animation, and other short courses, and such training is critical to your success in this field.
These courses focus on the theory and practice of production, camera operation, editing technologies, and the delivery of skills needed in different types of event videos. You will also receive training on robust and developing technologies in the industry.
To become a complete expert, you must have an eye for detail, be patient, and have perfect hand-eye coordination, excellent communication skills, creativity, and technical skills to handle the wide variety of devices you will be using.
It’s also important to gain industry experience as you advance in your career. The networks you create along the way will come in handy when you’re ready to launch fully as a professional corporate video production team. With more technological advancements emerging every day, you should also keep abreast of such developments through seminars and other certification courses to increase your repertoire.
The pleasure of working in the production of corporate videos
You must be wondering why people with different backgrounds are adopting this art, and for good reason. You see, it gives you a lot of freedom and the whole process is fun despite the apparent challenges.
To begin with, you can visit different places, meet different groups of people, but more importantly, you have the opportunity to develop your creativity to the fullest. However, the lure of earnings is also obvious; the US Bureau of Statistics (BLS) reported in 2013 that the top 10% of videographers earn $93,036 while the median income is $64,060.
Things get even better because, according to an eMarketer report, video traffic will account for more than 70% of all online traffic by 2017. This means there’s a lot of potential for corporate production professionals and their businesses.
