5 Tips for Writing for a Mobile Audience
Mobile users are ascending to the number one position on the internet, which means that if you haven’t started writing for mobile audiences yet, it’s time to start. There are many different factors to consider when you’re writing for a mobile device, such as the size of the screen. When you hire an SEO agency for your business, you’ll hear a lot about mobile-friendliness. This is the reason why many professional SEO service providers offer web design services. If your site doesn’t have a responsive design yet, then you need to redo it.
So how can you improve your content marketing strategy to accommodate mobile users?
Consider the mobile experience
There’s no denying that using a smartphone or tablet is different than using a desktop computer. Studies have shown this to be true, showing that the use of a mobile device exhibits different user behaviors. For example, instead of looking at a web page from the top left corner, to the right, and then down, users’ eyes start at the center of the screen and stay there. This is important to know, so you can better design your site’s content layout to accommodate the behavior of mobile users.
Write headlines that are short and catchy
Ditch the long magazine-style headlines and opt for ones that are short and sweet. Your titles should be simple, but strong enough to grab the attention of users. This is ideal for mobile users who work with small screens and short attention spans. A content writer from an SEO company can help conjure up exceptional headlines.
Start with powerful points
This is not the time to save the best for last. You need to start your content with your strongest point first. Why? Because this will capture and hold the attention of mobile users. Put your most powerful statement above the fold and ask them to continue below the fold to learn more.
Keep your paragraphs short
Again, short and sweet is the motto when it comes to writing with mobile users in mind. No one is going to sit on their smartphone, reading a long block of text. Make the content easier to digest by breaking it down into smaller paragraphs, preferably with subheadings.
get rid of lint
No one has time for fluffy content, especially mobile users. They are looking for specific information and products, and if it takes them too long to find them, they will happily move on, looking elsewhere.
Don’t think you have what it takes to write for a mobile audience? Consider hiring an SEO company to do it for you!
