What are the benefits of video marketing?
If you’re not sure about using video marketing for your business, think again. Videos help increase your online presence. Your search engine ranking will improve and you will get more traffic to your website.
1. Reach a wider audience
YouTube has over a billion users and people watch hundreds of millions of hours of videos on YouTube every day. A web page that has a video has fifty times more chances of reaching the first page of Google. And what online business doesn’t want to be on the first page of a Google search?
2. Improve email marketing
Most online marketers see an increase in their email open rates when they send an email with the word ‘Video’ in the subject line. You can even embed your videos in the email without having to click outside of the email.
3. Landing Page Improvements
Videos are great for landing pages, and businesses in all markets are seeing increased engagement rates when they promote with video. A short video can really grab your viewer’s interest to want to know more. They will want to opt in to your list so they can receive more information from you.
4. They are easy to produce
When you start with video marketing, you don’t require a lot of high-tech equipment. Most computers today can create videos as a standard feature. You can also use your smartphone to record a video for yourself and upload it directly to YouTube. If you don’t want to appear on camera, you can turn a PowerPoint or Keynote slideshow into a video.
5. Videos build a relationship with your market
Video marketing helps to show your human side and that you are a real person. Use videos to really connect with your audience and build a relationship with them. People find that watching videos helps increase their confidence when it comes to buying a product online.
6. Makes complex problems easy to follow
Videos demonstrate things better than asking your customers to read a lengthy how-to guide or tutorial. The videos demonstrate the “How To” to a viewer and help them tell a story. When people watch a video, they often don’t realize they’re being “sold.”
7. People enjoy sharing videos
People love videos and a good video can do wonders for your business. But don’t just put your videos on your website. Post them on your social media pages and watch how many times they get shared. Think about what this can potentially do for your market reach.
