The 3 P’s of MLM Marketing
It seems like almost every day new internet marketing gurus pop up. While learning to market online is an admirable thing for an MLM distributor to do, one of the biggest problems that comes up is that people trying to market their MLM think they can use many of the internet marketing guru’s techniques to promote their MLM. . This article is being written to encourage those trying to use the top internet marketing techniques to promote their MLM a fighting chance by understanding the three P’s of MLM Marketing.
The first P in relation to MLM Marketing stands for “Prospects”, internet marketing generates leads that can ultimately turn into one time sales, but with MLM Marketing we are looking for prospects that we can share our opportunity with. Our first goal in MLM Marketing is to generate as many leads as we can.
The second P stands for “Benefits.” When marketing an MLM or in Lead Marketing in general, there are free methods and methods that will cost money. However, with internet marketing, you have the ability to generate immediate sales to replenish your advertising budget when you spend money promoting your products. In most cases, you will NOT get a return on your investment UNLESS you use what is called a “Funded Proposal”. This is a method of marketing a tool, resource, report, or e-book that puts a little money in your pocket when people buy it, while also building a proven list of targeted buyers that you can market your Opportunity to. of MLMs. Without making a profit when you promote your MLM, you will ultimately exhaust your resources and have to rely solely on free promotional resources.
The third and last P stands for “Personal Records”. Your ultimate goal when doing any business opportunity marketing is to get signups for your MLM opportunity. Marketing does NOT end after generating a lead. It includes the act of following up with your prospects, presenting your opportunity to prospects, and ultimately convincing those prospects to not only join your MLM but to join YOU instead of someone else at the same company. This type of marketing is much more complicated than basic internet marketing, although many of the principles of internet marketing can be used to help you IF you understand the three P’s of MLM or business opportunity marketing. If you are diligent in implementing the 3 P’s, you will have the foundation for success no matter what MLM or business opportunity you are promoting.
