How to sell sunglasses in your store in 5 steps
Having the right sunglasses display rack is essential to enticing customers to buy your sunglasses. In fact, it is one of the best strategies you can do to increase your sales. Sunglasses are worn by most people and have become a valuable accessory even for non-active people. They come in different shapes and sizes that not only protect your eyes but have also become an extension of your style. Due to the different designs of sunglasses, it has become a must-have adornment and you can definitely see the variation in sunglasses display accessories.
Here’s how to sell sunglasses in your store in 5 steps:
1. Display at checkout counters – Compared to clothing, sunglasses can be easily tried on in less than 15 seconds. If you display them at checkout counters, your customers may try to put them on while waiting their turn and add them to their purchase, which means extra sales.
two. Marketing Promotions – think of tricks like offering 15% off the next pair of sunglasses a customer buys. Post a cool picture of a model wearing the same pair you’re selling. These are just some of the ways you can promote your eyeglasses at a sunglass display.
3. Train your Sellers – create a sales pitch and empower your people to influence your customers to buy your sunglasses. If you have good male and female salesmen, you will increase your margins.
Four. proper display – place a mirror near the screen of your sunglasses for your customers to check how they look. This will help them see if your sunglasses will highlight their features and ultimately entice them to buy their own pair.
5. Good presentation – get a point of purchase (POP) display rack for you to sell sunglasses as this is the most important thing. Having an attractive POP display is very important to capture the attention of your customer. Presentation is very important in capturing the attention of your customers, so having a custom made display can entice your customers to pick them up from a sunglass display and try them on.
Basically, there are two types of sunglasses POS display racks; a countertop and a floor display stand.
Countertop POP displays will save space in your store if you are a budding retailer as it does not consume a lot of space. If area is not an issue, you can use floor displays as they carry more pairs of sunglasses. If you want to save your retail space, you can opt for a slat wall merchandise that can accommodate up to 18 pairs of sunglasses. If you have an empty counter, you can opt for various countertop point of sale displays that can hold 4 sunglasses to reasonably friendly shelves that can accommodate 30 sunglasses. But if you have a large space along with a lot of sunglasses that you want to sell, you can get a rack that can hold 72 to 120 pairs of sunglasses.
There are a number of factors that you need to consider when choosing the POP display racks that you want to purchase. You just have to be sure that you choose the best retail fixtures that will fit well with your store. Because your point of sale displays will always pay off, as they help persuade your customers that what you’re selling is important to them.
