How to Attract High-Quality Network Marketing Leads Using Blogging
Build an ongoing pipeline of network marketing leads, regularly convert even a small percentage into new distributors, and you will succeed in your business opportunity. This article discusses how blogging can help you build a quality MLM lead pipeline.
As a starting point, the type and quality of network marketing leads you attract online will be directly proportional to how well you can build a relationship with your visitors, give them multiple reasons to trust you, and offer valuable help and guidance. .
If you do these things right, you’ll attract prospects who see you as a way to solve their most pressing problems and are more likely to be open to doing business with you.
blog
There is probably no better platform with which to achieve these goals than by creating and promoting your own blog. Having your own blog gives you the opportunity to demonstrate your expertise, show your human side, and provide valuable content to potential network marketing leads.
Blogs are easy to create, and if you take the time to learn some basic blogging skills, you can make your blog attractive to Google and other search engines. This will allow your MLM prospects to find you, get to know you and trust you, and at some point they will want to join your business.
Start with great content
But while blogs are easy to start, they require you to add content regularly if you want your blog to rank high in search engines.
Therefore, the starting point of any successful blog is great content. Don’t expect to attract a lot of followers if you mainly write about the weather and your plans for the weekend. Constantly look for topics that can really help your ideal readers and build your content around those topics.
Here’s a tip. Develop a list of important keywords in your market and create a Google Alert around each keyword. Then set up an additional Gmail account just to receive these alerts.
Google will then send a daily or weekly report of up to 20 online articles, videos, blog posts, news, etc. to your email inbox. related to each keyword phrase you selected. Scan them every day and soon you’ll have a lot more topics to write on than you can produce, and a lot of network marketing leads coming your way.
Learn basic search engine optimization (SEO)
Your content should be pleasing to your human readers (ie your possible network marketing leads) and also should be written in a way that will attract search engines and allow them to easily index your content. If your content isn’t indexed, no one will find it in a search on your keyword topics, and you’ll attract few to no network marketing prospects.
Therefore, every time you write a new post or article for your blog, you need to optimize it for search engines.
Search Engine Optimization (SEO) is easier than it sounds, and even a total novice can learn fundamental techniques that only take a few extra minutes to include in each post, but will make a world of difference in the way Google and other engines index your content.
I highly recommend that you create your blog with WordPress, which is search engine friendly to begin with. The better you get at SEO, the more potential network marketing clients will find your content and eventually learn about you and your business opportunity.
And here’s another tip. I use a commercial WordPress plugin called Scribe which makes it really easy to optimize every single post and article on my blog. I recommend you to use this plugin as well. (However, the subscription has a cost).
Don’t forget social media
Once you have produced good quality content that is suitable for human and search engine consumption, there are many ways to spread this content across the web, including social media.
Social media is a vast topic in itself, but by spreading the word about your content on sites like Facebook, Twitter, YouTube, and other social media sites, you help generate activity on your blog. Google loves activity (ie human activity) that it interprets as an indication that your content is worthwhile.
As more and more potential network marketing customers find you and engage with your content on social networking sites, this activity will start to elevate your blog in the eyes of Google.
Create your list with a subscription form
Don’t let all of your hard-earned traffic come and go without capturing some of it so you can continue to engage with these visitors and market to them. Be sure to place a prominent subscription form on your blog and include a strong incentive for visitors to sign up for your newsletter or special offer.
Soon you will have a steady supply of network marketing leads coming to you every day, waiting for you to give them a reason to join your MLM business.
