Generating traffic for your CPA offers through magazine and newspaper marketing
CPA marketing or Cost Per Action marketing is a marketing strategy that follows the same format as PPC or Pay Per Click. The difference is that you don’t get paid just by clicking. You only get paid when a viewer of your ad takes a valid action. Most of the time, this requires filling in some information such as email address and names, the lead is paid by CPA advertisers.
On the CPA network, you basically manage various CPA campaigns and ads. As long as you are accepted into the network, you have the option to choose which of these ads you want to pick up and place on your website.
As an internet marketer, you may know that the most challenging part of building this type of business is generating and driving traffic to your websites. Due to the advancement of today’s society, marketers have already focused their marketing strategies online. While it’s true that online marketing gives us seemingly limitless opportunities, integrating a few offline marketing essentials is still a great way to drive traffic to CPA offers and maximize your profits.
Never think that just because you are working online, all solutions related to your online traffic should be online. Always remember that most people still spend most of their time offline. They may have access to the Internet 24/7, but still, you don’t expect them to spend their lives glued to computer screens.
What I am trying to tell you is that many have been ignoring the potential of offline marketing, launching and wasting great opportunities and profits that should already be in your hands. A savvy internet marketer should always include offline marketing strategies like offline magazines and newspapers as tactics to drive traffic to their website. Never underestimate the power of such a strategy, especially if your CPA campaigns and ads are something that targets a lot of local interests. You can easily advertise your domain URLs in a local newspaper or magazines or, for cheaper, local “buyer’s” papers.
offline advertising
One of the most popular ways to advertise your URLs and drive traffic to them is through offline posts. If you have an interesting site that is targeted to a particular group of people or profession, having them printed in highly targeted publications will go a long way in helping you reach your goals and drive them to your URLs.
We may have been posting articles to various article directories such as ezines and knew how effective it is as it gives you a resource box where you can put your business URL or email address. It is a low-cost, even free, method of promoting your business online and CPA offers. But why stop there? With a large number of newspapers and magazines being printed daily, publishing in these publications offline is just as effective as doing it online.
Offline Online Business Promotion
Here are some tips that you may find useful as you change your mindset and start to drive traffic to your CPA offers through offline marketing.
1. You may want to contact your local newspaper department and offer them your products. You can tell them you have something that will greatly help the community save time, generate income, improve their health, or whatever your product has to offer. There are times when a reporter needs to interview you to extract the necessary information about you and your products. Never forget to mention your URLs. You may want to tell them that they can visit your site if they want more information or if they want to contact you. This will definitely create a buzz. You, your product, and your site will all be objects of interest, creating a ripple effect as information spreads from person to person, place to place.
2. You can also take out a small ad space in certain newspapers and magazines to advertise your URLs. Trust me, this is quite a bit cheaper compared to an ad in the leading ezine.
3. You can also leave flyers or brochures about your products in stores and related establishments.
4. Send an email or fax to the person or company you knew would benefit from the products or services you offer.
5. Lastly, you can also send out at least professionally crafted press releases and give them to local media to advertise. This can include a product review, testimonials, or even celebrity endorsements.
With the tips above, never forget to show your readers what to expect. A simple, “check out yourdomain.com” may not be enough. Try to be more creative and draw your readers to you. If, for example, you’re into the car business, you might want to write an article like New Car Buying Tips. In your article, you might want to put an “invitation” like “find out how to buy a new car” and then show your domain.
In this way, you are attracting people who will want to know how to buy new cars. Those interested will surely take their time to fill out the necessary information and rape! You’ve earned your CPA money!
Just explore and discover other offline marketing strategies that could be helpful in driving traffic to your CPA offers. Implement them and surely, your online business success will surely follow.
