• September 18, 2021

Writing to sell versus writing to communicate

There are several types of copywriting that you will need to promote your business.

However, it can often be difficult to know what type of writing you need. It is easy to think that all writings are the same, but it is not.

There is writing to communicate and writing to sell.

Write to communicate

This type of writing is what you need to communicate information to potential and future clients. These can be blog posts, white papers, infomercials, e-books, reports, and other informational content. This type of writing is intended to teach, inform, engage, and inspire.

Writing to sell

This type of copywriting is often called copywriting. It is a special type of writing that uses specialized skills. Writing to sell is all about your sales pages, sales emails, direct mail, websites, and brochures. This is a completely different type of writing and it focuses exclusively on making sales. Use tools of the trade like emotional trigger words to help the reader choose to make a purchase.

Content marketing

Writing to communicate is used in content marketing. When placing your content on other websites, such as with guest blog posts or online and offline magazine articles, it is important to know how to write for information, entertainment, and engagement in such a way that it is not overtly sold, such as a page sales. , for instance. This is not to say that good content marketing doesn’t include some light forms of copywriting.

Writing sales pages

On a sales page, you will need to inform, but the most important thing is to force the reader to take action. This is probably one of the strongest types of copywriting you will do outside of display advertising, banner ads, and email that is designed to drive sales. This type of writing is completely different from content writing, even when content writing is spruced up with good writing.

They are different but can be combined

It is important to understand the difference between writing to sell and writing to communicate.

When you write to communicate, you give a lot of information and teach something. No emotional trigger words are used to make you make a purchase. However, it can change. If, at the end of the information, the point is that you buy or sign up for something, it will soon be clear from the types of words used.

Copywriting helps with all types of business writing. It’s in the headlines of a blog post. It’s in the title of the next email marketing message you send to your audience. Copywriting is what makes you want to read the next written word and prompts you to want to learn more. Copywriting brings words to life on the page or on the screen.

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