Trade Show Display Stands – Innovative Ideas For Exhibition Booths And Trade Show Booths
Scan the showroom to see what others are doing at their booths and view exhibit layouts. Identify the advertising methods and marketing schemes used to attract attendees. Take note of the most successful exhibit booth designs and promotional techniques being done to attract attendees.
When you see a display that catches your eye, contact the staff at their leisure to discuss their techniques for attracting imminent sales. If appropriate, also chat with attendees to find out what draws them to one trade booth over another.
Exhibition booth contractors and exhibition booth designers can also suggest a number of innovative designs. Professional companies are always in touch with the latest developments, approaches and designs.
Other bases for trade show ideas are the Exhibition Industry Research Center, trade show associations and industry consultants. When considering schemes aimed at increasing the number of attendees visiting your booth, generating leads and other transactions; confirm that all advertising ideas are in accordance with your brand.
Here are some ideas to improve your trade show booth:
· Manage all online marketing through blogs, Twitter or Facebook.
· Drive traffic by offering handwriting analysis software. Give attendees a sentence related to your company to write, and then run it through the software to find out what your handwriting says about your character. This is a creative and interesting way to get them to remember your company.
· Digital photography is the new thing these days. You can take photos of your visitors and use them as a marketing medium by printing them with your brand and logo.
Engage potential customers and customers who were unable to attend the show by using a webcasting service that streams videos of the trade show to your website. Format it as a live show with interviews with your staff discussing your industry news and discussing your products.
Design a mini-conference area in the back of your booth to talk to potential customers.
Provide virtual makeovers if this correlates with your product, through software that provides new hairstyles and clothing. Print the image with your contact information for customers.
· Offer coffee, snacks or sweets, preferably something with an attractive aroma to attract visitors to your booth. Place these items at the back of your display area for visitors to walk through your product displays, view them, and meet your staff.
· Use large signage and strong graphics to gain prominence. You can use tall hanging signs to help potential customers locate your booth.
· Host live product demonstrations that engage visitors. You will be able to engage visitors and raise awareness of the benefits your products offer.
These are just a few of the many techniques you can use to draw attention to your exhibition stands.
