Tips to make your website more noticeable in 2016
Things change pretty fast online. What worked 6 months ago might not work now, and what works now might not work in 6 months. It’s important to stay in the loop, so you can keep your business website front and center. In this article, I’ll share a few tips to help your website stand out in 2016.
Here are some tips you can start using to help your website stand out more in 2016:
- Up date. I see it all the time, where people are connected to your existing site for some reason. Maybe Cousin Eddie built it for a case of beer one weekend in July, or maybe you made it yourself. Whatever the reason, stop. A website can and should have numerous revisions throughout its life. In the end, it’s all about conversions, and if your site is so outdated, it just won’t convert like a site with a more modern design would.
- Make sure your site is mobile friendly. At the end of 2015, Google launched Mobilegeddon. Basically, whether or not your site was or isn’t mobile-optimized, there’s a good chance it won’t rank in mobile searches. This is a big problem, because more than 70% of all searches are now done on mobile devices. We all do it, just pick up a phone or tablet and Google something. It’s quick and easy, and that trend will continue to grow.
- Socialize. If you’re not using Facebook, Twitter, Pinterest, LinkedIn, and YouTube, you should consider getting started right away. Setting up profiles on these sites helps you protect your brand and gives you a good link back from a high DA (Domain Authority) site. Share your links in Tweets, posts, and videos as often as possible. This will help your site get more exposure and traffic, which is a big part of the game.
- Optimize. If your site doesn’t clearly tell Google what you do and where you do it, they’ll have a hard time rewarding you with a good ranking because they just won’t know! Google reads what you give them, so use it as an opportunity to do some basic site optimization. If you’re a dentist in Fresno, be sure to include that information in important places, like your URL or site title. If you don’t have them there, make sure you have them in your content somewhere!
There you have it guys. These easy-to-follow tips can help your website perform better for you in 2016. The question is, will you follow through and use the tips, or sit idly by?
