• June 6, 2022

The importance of market research to repair the world economy, BRIC by BRIC

We all know the BRIC countries, Brazil, Russia, India and China. These countries are widely seen as a one-way ticket to prosperity, in a world where most G8 members have suffered multiple shocks to their economy and, 5 years later, are still struggling to regain their previous financial positions. China could practically bail out the world, while Russia has more billionaires than any other city on the planet, Mukesh Ambani built the world’s first billion dollar house in Mumbai, and Brazil’s GDP just surpassed that of the UK. Did any of this come from what we would call first world countries? Hardly, and while most of the UK and Europe scrape together the pennies for bills or strike witnesses in the news, billions are being made in countries that 30 years ago no one with a little cash would bother with.

For those who managed to maintain and even increase their level of wealth during the financial crisis, it will cross their minds now that these countries that are growing at such a rapid rate, with opulent restaurants and bars popping up on every street, might be worth a visit. . one look, and they would be right.

The only problem is, how do you invest in what a country has to offer when you may never have been there, possibly don’t know the language and don’t possess a vast knowledge of the best markets to invest wisely?

This is where intelligently conducted market research comes into play. What market research allows an investor is to obtain easy knowledge that allows him to have an idea of ​​what is out there, what they can do, for what period of time and the safety of his investment… among many other details.

For example, on a recent trip to Moscow, passing through the soon to be completed financial district is simply breathtaking. Imagine Canary Wharf and then fill it with steroids… twice, and then you have a picture of what this place looks like with the naked eye. When you think that the financial district is not finished yet, according to the Ministry of Economic Development, the infrastructure is only 40% formed. The prospect of how much money will be floating around these skyscrapers in the next few years is mind-boggling.

In this area, market research allows investors to access knowledge, including the types of companies occupying the buildings, the number of jobs that will be created, and the construction companies building the skyscrapers, what business owners Foreign companies can earn by opening an office in Moscow. , along with many other facts and figures about the market.

When such growth, intelligence and untapped resources are sitting around, waiting to be used and nurtured. It seems like a waste to stay locked up in one country.

Leave a Reply

Your email address will not be published. Required fields are marked *