Pink GHD Kiss Styler Hits Stores to Raise Funds for Breast Cancer Advancement
GHD has long enjoyed a privileged relationship with UK consumers, with its iconic ghd hair straighteners enjoying a fanatical following that shows no signs of abating despite the fact that ghd’s collective love affair now spans seven years. amazing.
As well as selling its amazing ghd hairstyles by truckloads, ghd has used its status as one of the top fashion brands to raise significant funds for Breakthrough Breast Cancer, the UK’s leading charity committed to the fight against breast cancer through of research and education.
The ghd pink was first launched in 2004, and has since gone on sale every autumn with £10 (plus tax) of the ticket price going towards Breakthrough Breast Cancer. The total raised for Breakthrough Breast Cancer stood at an incredible £1.9m after last year’s promotion (up from £1.1m in 2006). That means the 2008 pink ghd is sure to pass the £2 million mark!
As befits one of the trendiest brands, each year the pink ghd is different from the previous year’s pink ghd. This ensures that the promotion remains very fashion forward and also keeps the pink ghd styler one step ahead of the many copies and counterfeits that inevitably follow a trend-setting product.
This year, ghd pink has been labeled the ghd pink ‘kiss’, reflecting the inclusion of three totally exclusive ghd lip glosses called Dare, Dazzle and Demure, which come in a cute mirrored case (in pink! , of course!).
Of course, the highlight of the offer is the shiny fuchsia pink monochrome ghd hair straightener. This new 2008 ghd pink is a follow up to the successful ghd dark / ghd pure promotion which featured the first ghd stylers in this new style with a glossy monochrome finish. In the case of the ghd pure/dark, the finish was a choice of glossy white or glossy black, but of course, in the case of the ghd kiss styler, the finish is glossy pink.
Fuschia was chosen as this year’s “pink” to reflect the ongoing love affair with all things ’80s, as well as the trend toward bold color blocking.
The pink ghd kiss hair straightener also comes equipped with a ‘sleep mode’ which safely turns the iron off after 30 minutes. With ghd’s built-in microprocessor, the smooth plates heat up quickly and retain heat efficiently. It also comes with an exclusive ghd styling DVD, packed with the best tips to get you started with beautiful easy curls or straight styles. As with any ghd IV styler there is a 2 year warranty.
About GHD
The story behind the ghd hair straighteners that have paraded on a thousand catwalks
It’s hard to believe that the millennium was eight years ago; It seems like just yesterday when celebrations everywhere brought in the new year as if a new world was beginning. No one knew there was a quiet revolution taking place, an uprising in the beauty world that was going to banish bad hair days forever. It was, of course, the launch of the first ghd hair straightener.
When the ghd hair straightener appeared in the UK, no one knew of anything like it. Being a former hairstylist at one of the world’s leading salons, the lucky man who took over when he was traveling certainly knew a lot about hair. Convinced that he had a winner, he and two friends imported the technology and began operating out of his Yorkshire home.
For starters, hairdressers thought they were laughing selling these weird looking ghd stylers for nearly £100. But soon beauty editors across the country were praising ghd in every interview, and as word spread, so did the demand. Legend has it that eager customers would pound on the store doors, try to bribe the staff and even break in, just to get hold of ghd hair straighteners.
Without any advertising spend, ghd had achieved iconic status. People who had a pair adored them and those who didn’t believed they were capable of miracles.
