Improve Your Blog Writing With These Simple Tricks
As you already know, blogging is an important part of any online marketing effort. Therefore, it is imperative to improve the type of content published on your blog. Here are some ways that can help you make better blog posts.
Creating consistency
As with any content marketing, consistency is important if you want your blog to be more recognizable. Producing consistent blog content also helps build your reputation as a trusted source of information.
A good way to create consistency in your blog posts is to create a style guide for your blog posts.
An editorial style guide is a great problem solver in the newsroom. With a style guide, there is no need to wonder what the correct way is or how things were done last time. A style guide knows. A guide style remembers. A style guide sets out the rules to follow so that everyone is on the same page.
Creating a style guide is a relatively straightforward process. If you are familiar with the audience, you will have a good idea of the type of content they respond best to. From there, it will be easy to select particular writing style options common in these contents and compile them into a complete writing guide.
Have an extensive editing process.
Keep in mind that even if you have a defined blog writing style, your output still has room for improvement. Therefore, it would be good practice for all your content to go through an extensive editing process before being published online. Here, editing is not limited to correcting spelling and grammatical errors, but can go as far as rewriting entire parts of the content to better convey the desired message of the particular piece.
In most cases, you can do the editing yourself. However, there are advantages to letting someone else do the work for you. On the one hand, they will be able to detect errors that you overlook. Freelance editors are also free from bias that you yourself may have towards their work and will be able to provide you with better alternatives to improve the content. Stay away from automated grammar checkers, as while they do get the job done faster, they don’t deliver as good a result compared to human editors.
Get feedback
The easiest way to get feedback from your readers is through the comment box on posts. Read all of these and you will find many helpful suggestions for improvement. Interact with them to get to know their content better.
Writer Michael Hyatt also notes that it is a good idea to encourage your readers to actively examine your work. Ask your readers to tell you which parts of your posts are confusing, uninteresting, or downright troublesome. Use these comments to improve your blog writing on the particular topics they mentioned.
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