How to do SEO for your own website
Our ultimate guide is to rank our site for a keyword that has decent search volume. Before starting SEO, you should know how the search engine works. This article is about how to do SEO. If you are a beginner and want to know how the search engine works, check out some articles from Moz.
I start with keyword research as your first task in SEO. You can’t continue without a list of targeting keywords. Now let’s see how to do keyword research with Google Keyword Planner. First, sign up for an AdWords account with your Gmail account. Once logged in, click on the keyword planner in the tools tab. Now click on search for new keyword ideas, type in some of the services or products you offer through your website, and select the country you want to target. Now you have a list of keywords with search volume.
Now you will get the search volume range, not the exact number. AdWords provides accurate data only to accounts running paid campaigns. If you want to know the exact search volume, add the most relevant keywords to the account and click Review plan. Enter the maximum value in the bid and change the keyword group tab to keyword finally, select the exact match keyword then you will get the keyword and your search volume with the competitor details. Now you can select the most relevant keyword for your business and make sure the keyword has decent search volume. You need to select only one targeting keyword per page and select some long tail related keywords to enrich the content of the page. You have now done your keyword research and have a list of targeting keywords. Now we move on to the site audit.
We need to understand what Google checks on our website before auditing a site. I’ll give you a basic idea of what the ranking factors are. Google first checks the accessibility of a site, if the site loads quickly and if users can access it easily. Although I write this, Google simply does this on a large scale, such as from browser header code, redirect, and code errors. Next will be search engine optimization to check if pages are optimized for search engines with proper meta tags. Starting from the title, meta description, keyword, and social open chart tags.
Most importantly, Google checks the authority of the website. To verify the authority, the main factors will be the number of links that refer to the website and their quality, and check the age of the domain, the expiration of the domain, the server IP, the brand mentions of the social signals and the website traffic. Authority will be the most powerful factors to beat the competitor and rank first in search engines.
I have only mentioned the main audit checklist here. If you want to do a full SEO audit on your site, my advice would be to buy SEO software. The software provides you with an audit report, from there, write an action plan and execute the plan on your site.
Lastly, you need to learn how to link or create backlinks. I will explain the basics of link building. You can create backlinks from online directory, classifieds sites, online forums, guest blogs, and content marketing. My main methods will be content marketing and forum posting. Choose some forums that are related to your website theme and create a signature with your site links. Now create new posts or reply to others who need your help. Make sure you know the topic very well before responding to posts; otherwise, the forum moderates will start from the forum. Content marketing is a very powerful marketing method. You must have a lot of knowledge about your topic to market content.
I have explained how to research keywords, site auditing, and link building through this article, which are all important tasks in SEO. You will cover 75% of the SEO process by completing these three tasks on your site. Hope this article helps to do SEO on your website.
