How to create Instagram posts that increase sales
Instagram continues to host millions of photos every day and if you are a business owner looking to promote your products, you must add this photo sharing platform to your social media channels. With 300 million monthly active users and more than 75 million daily users, there is no doubt that Instagram is an effective marketing tool to attract potential customers.
Keep in mind, though, that using Instagram for marketing should be about more than just taking photos, applying filters, and posting them to your news feed. You can still take several steps to ensure your photos stand out and attract more attention.
Design your photos
When you share images of your products, it’s best to be more creative when taking pictures of them. Look for a different angle than usual or you can include another element next to your product.
You can also add text to your photo to draw more attention.
Adequate lighting is essential. Whether you’re taking photos indoors or outdoors, keep lighting in mind. Lighting is crucial to telling a story about your product, so make sure you use light correctly.
Also decide if you want to share certain photos in color or just in black and white. And consider using Instagram filters too.
Choose your filters well to make sure you create the right effect on the story you’re telling through your images.
include a title
While a photo is already worth a thousand words, adding a well-written caption can attract more attention from Instagram users. Think of a caption that best describes the image and story you’d like to convey.
Include a call to action
Including a call to action in your post helps encourage your followers and potential customers to take action. This step is also effective in gaining new followers.
Remember to create a call to action that grabs attention easily and can prompt people to take immediate action as they see your image.
Hashtags are vital on Instagram, so include several of them on every image you share. The most ideal is to include three to five hashtags just for each photo you post.
Adding relevant and popular hashtags makes it easy for other users to find your photo. You can even start a branded hashtag campaign that your followers can use in their posts.
Take note of these tips every time you post an image on Instagram and you can be sure to attract more potential customers and improve your sales in the future.