Drive business growth with iOS app localization
The last 9 years have seen a Big Bang in the smartphone industry. Now you can have the smartest phone in your pocket without putting a hole in it. In the last 3 years, the explosion of smart phones with the most sophisticated technology combined with a user-friendly interface has led to the development of many different types of applications. This is a worldwide phenomenon. The power of applications to capture diverse markets and expand business reach cannot be underestimated.
Industry experts argue that the iOS App Store will remain in its premium place in the app store market and remain entrenched: Gross consumer spending generated is estimated at more than $ 60 billion by 2021.
As the Earth continues to turn and the iOS App Store continues to dominate, the importance of localizing applications to make them an effective business tool cannot be underestimated.
What is the apple of your eye? Identify the category of your application.
There are 24 categories of applications in the iOS App Store, but they can be classified into 7 broad categories:
1. Lifestyle
2. Productivity
3. Games
4. News
5. Entertainment
6. Utilities
7. Social networks
An application developer must understand that the programming style is specific to the category of applications. Some applications may work better with storage outside of the application and extract data from a web service when necessary; a different category may require the use of 3D modeling software.
Global audience means skilled localization
The iOS app store handles distribution and payment to help drive your app’s global journey. Developers need to localize applications and marketing materials to ease their way.
1. User-visible content, such as texts, icons, pen files and graphics, especially cult-specific ones, audio and video files, must be translated into the target language as part of the localization process. Keeping these files separate from the source code makes it easier to work with internal translations or external location services and re-integrate the content into the application.
2. The Apple Application Programming Interface (API) can be used to accurately express user-visible values such as dates, times, measurements such as lengths and weights, prices, currencies, and currency symbols.
3. Successful localization of the iOS application ensures that the application works with user-generated text in any language or in multiple languages.
4. Find App Store metadata such as app name, description, keywords, screenshots, and images. Remember: application descriptions should be short, simple and straightforward, with a list of the most relevant features and functionality. Beyond these basic needs, an application developer would do well to investigate what users value other applications in the same category.
5. Improved localization needs a sensitized culturalization. It is extremely important that for an application to be well received, the location incorporates culture-specific content. This requires a deep understanding of local customs and trends, including regional seasons, holidays, taboos, etc.
6. Offering local sharing options, such as messaging, mail or social networks, can go a long way towards advertising applications and products in new markets. Researching which media is best recommended for specific markets will reduce placement efforts and help application developers to hit the mark on marketing.
7. Get your audience to action. An easy way to light up an app is to use the “Download in the App Store” badge as a callout to turn the occasional surfer into a user.
What Cannot Be Measured Cannot Be Improved: Mastering Application Analytics
Application analytics is critical to understanding customer behavior and retaining existing customers as well as acquiring new ones. However, adding analytics to the app is only half the game. A developer needs to know what to do with the data thus extracted.
Here are some points to ponder about application analysis:
The application analysis must be configured from the word “Go ahead!” Studies show that, on average, an application loses 77% of its users within the first 3 days after installation. This number increases to 90% in the first 30 days. Incorporate analytics early on for your application and not after 90% of your initial users have left the shores.
No data is better than incorrect data. If you base your future decisions regarding app features, promotion budgets, and app economics on the wrong metric, you can say goodbye to success. As a simple example, evaluating purchases by measuring clicks on the BUY button can be misleading.
The accurate measurement would be to consider the payment acknowledgment receipts, as they are the true proof of a complete and successful transaction.
More data can be a useless flood that drowns out what’s important. It inflates your application and negatively affects the number of downloads. Resourceful developers know how to cut resource usage. Channel your analytics to the target users, the target service, and the user interface.
Business sense
Analytics must be able to deliver responses to the following:
Who is the user?
How do they find your application?
How many users download your application?
How long do users use your application?
How often do they use it?
How much does each user cost you?
How much is a user worth to you?
The magic formula is that a customer’s lifetime value (LTV) must be at least 3 times the customer’s cost of ownership (CoCA). This makes an application sustainable and profitable.
