• June 17, 2021

Creating Your Perfect Article Summary: 7 Tips

What should be in your article summary?

It is also known as resume gold teaser article. The purpose of your article summary is to attract a potential reader to read the rest of your article. It’s a sales pitch for the benefits your article offers and, in many cases, makes the difference as to whether your article is read or overlooked.

Take off your “author / writer” cap and put on your “copywriter” thinking cap:

This is what should be in your article summary:

  • Must have 2 to 7 sentences
  • Listed emotional benefits that speak directly to the interests of your target reader.
  • Reasons why your ideal target reader should keep reading your article.
  • Mentions of at least 4-7 keywords related to the topic of your article using keyword research tools.

Here’s what shouldn’t be in your article summary:

  • Do not repeat the title of your article or the name of its author in your abstract. This is redundant.
  • Put aside the sales pitch for yourself or your business.
  • Leave your URL and email address.
  • Put aside any blatant self-promotion. You’re here to blatantly promote items, not self-promote.
  • Never more than 2 paragraphs or 14 sentences.

7 quick tips to help you write the perfect abstract for your article:

Tip No. 1) Don’t start with words like “This article contains this or that.” Get right to the point and joke with your audience about the benefits they will reap if they take the next step to read the rest of your article.

Tip No. 2) If you don’t know what to put in your abstract, use the first paragraph of your article. If you are a good writer, you already have your first paragraph loaded with hooks to capture the interests of the reader and carry them to the rest of the article.

Tip # 3) Your article’s concluding paragraph can help provide clues as to what should be in your article summary. Just don’t reveal the farm in the summary.

Tip # 4) Your article summary is about the WHY, not the HOW. Sell ​​them why what you are presenting in the article is important to them and that they will learn the “how” if they continue reading.

Tip No. 5) Keep tips and strategies OUTSIDE of your article summary. Why buy the cow when you can get the milk for free? You are in sales mode, not in teaching mode.

Tip No. # 6) Use smart keyword density research to make sure your article abstract hits the key terms and keywords related to your article. The worst thing you could do is include an article summary that uses 1-3 syllable words that barely mention the category of your topic. Be generous with the rich use of buzzwords and keywords related to the main topic of your article. One caveat: write for the reader and not for search engines. When you cross that line, it reduces your long-term effectiveness.

Tip # 7) Originality matters. The summary of your article should come from your brain. Never copy the summary or style of someone else’s article if it is unique to that person.

Creating Your Perfect Article Summary Conclusion:

Be short and bold in your summary, promising the benefits your reader will reap if they keep reading. This is your chance to explain why your target reader will personally benefit from continuing to read your article. Unlike your resource box where you introduce yourself and your business or website address, the article summary is the only selling point for your article. Make the most of it and don’t waste the opportunity by overlooking this important article writing and marketing strategy.

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